Wednesday, 14 December 2011

Beautiful Bulkheads...

So for those of you who may not know, Cath Kidston tries to create a lovely, boutiquey feel to their shops, giving their customers the best shopping experience. To do this, we use good displays, windows and shopability. One of our main source of displays are the bulkheads. (The bits above the shelves and storage units, which are dressed to create a scene you can relate to.) 

So this week I have been looking at and learning about the way Cath Kidston do their bulkheads. 

Polly has helped me to understand, in more detail, the way I should use props and products to create a bulkhead display, which entices the customer to shop as well as being aesthetically pleasing. 

I then had a practice myself and played with a few of the bed and bath bulkheads... let me know what you think... 

It's been a good week and we are getting closer and closer to christmas!!! Smiles all round I think :D 


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