Final Major Project: Sophia Tutorial 3...

Todays tutorial went really well, I showed Sophia my plans for a questionnaire and she was rather impressed. She gave me a few extra questions to consider, and other interesting facts I might want to learn about the customers, but overall she was pleased with my developments.

Image of Jewellery by Vanya from Vanya. 

I plan to create the questionnaire and then ask Vanya ever so nicely if I can put it on her blog for the customers to answer. Sophia thinks that I should try and make it personal and friendly, rather than work based, for example asking the customers to answer it because me and Vanya want to know them as people. I think this is a brilliant idea, and plan to come up with something super friendly, so each customer feels special and wanted. This would make me more enthusiastic to do a boring questionnaire! :)


I also showed Sophia the start of my SWOT analysis... God these are boring. Boring but necessary.


I have to outline the Strengths and Weaknesses of the brand and the Opportunities and Threats to the brand. Heres a brief outline...


Strengths

• Hand-made 
• Attention to detail
• Crafty
• Personal touch to each order
• Online shop & retail stockists

Weaknesses

• Lots of competitors
• Not the cheapest
• :( business cards
• :( webpage
• Website doesn't flow and link to blog well
• No Lookbook

Opportunities

• Create a better website, that flows
• Promote the USP: Hand-made personal touches
• Add new lines
• Put Look-book online
• Create more personality on the website
• Pop up shop at festivals
• Constant branding image for back drop, webpage and look-book. Theme.

Threats

• Other cheaper competitors
• Competitors personal touches
• Becoming less popular = less demand
• People preferring to physically view the products before buying

All of these points are based on the Jewellery by Vanya brand, which is what my final major project is based on. Hopefully between Vanya and myself, not only will we be able to improve the branding website, but also further promote and better the brand itself. (And get me a good mark for my work)






Just to make things a little more interesting I thought I'd give you a glimpse into my wardrobe...


The outfit of the day: Big knit Jumper and Maxi skirt :) 

Jade xx

Jade The Intern: Day 2...

Back to the office :)


Day 2 with Vanya has been as exciting as the first! Today I learnt a little bit more about the day-to-day running of the business, helping out with making the business cards and jewellery cards.  :)

The card the jewellery is presented on, hand stamped.

The Business card each order receives a personal note on :)

The gorgeous handmade pouch each package is delivered in.

A selection of the business cards.

All images from Jewellery By Vanya website. 

So I was able to help personally make and stamp the little jewellery cards that the jewellery is so beautifully displayed on, as well as adding a variety of images to the business cards.


Another of my many jobs, was to design and create a tag for the webpage, explaining how Vanya would be on holiday for a while, and any orders met when she was back....
Here was what I came up with....

Although this will come down when Vanya returns, I was so proud to see something I had done out in the big wide web!! :)


I also got to do my first blog post (Take a look) for Vanya's blog, another thing I was proud to do for her!


This afternoon we discussed my final major project again. For it I need to compile a customer analysis/target market report. This means discovering who buys Jewellery by Vanya and the lifestyle they lead. I thought to do this I could come up with a customer survey, put it on her blog, and my own, and gain information that way... So keep your eyes peeled!!! :)


We also discussed web page ideas.... for my project I would like to redesign Vanya's webpage, which is something she has been considering for a while. I suggested to her the idea of create a wall of vintage frames that would then be the buttons to navigate around her website. Not only did she really like this idea, but had had a similar idea herself :)


Here are a few inspirational ideas for the website...

From prettylittleworldfashion

From Shabby Blogs

Really sorry don't have the credits for these, please tell me if you know.

We both really love the mix and match type feel, and I would love to do an installation of all different vintage frames to showcase the jewellery.


What do you think??

Jade xx


(Please respect all creative ideas are my own, Copyright @Jadehudson2010.)

The Final Major Project...

The presentation of ideas begins today...


I had been thinking over christmas what I should be doing for my final major, and the decision was a tough one!


Still unsure of exactly what I wanted to do, I proposed a mixture of ideas in my presentation to the tutors on the judges panel.

My ideas ranged from an editorial for Kandee Shoes, keeping up the super sweet theme! To working closely with Vanya for her brand, Jewellery by Vanya, on a look book, web design, event and film to promote the brand. 


The overall consensus from the panel was good, they were impressed with my ideas and felt some of them could work really well. They did however feel that all this was too much to handle and that I should pick a few aspects of my proposal to focus on and make really strong. 


Due to the fact that I had contacted Kandee Shoes asking for support, but had unfortunately not received any, despite Josh Wayman's best efforts, I decided the best option for my final major project would be to focus on Jewellry by Vanya. 


I then decided to go with my strongest skills, and that was the lookbook, web site ideas, rather than the short film. Although I think a short film could work well for the brand and look truly lovely on the site, I am less skilled in this area and feel along with my other work load I would not have enough time to do it justice...


The work continues, the ideas are flowing...


Jade xx






(All creative ideas Copyright@Jadehudson 2011) Thank you for respecting this.